To entrepreneurs in France: Avoid deceptive commercial practices!

How to avoid deceptive commercial practices

If you were thinking about using dubious methods to create a company in France, think again! Every country has different set of regulations when it comes to deceptive commercial practices, but at the very least, in France, they should be avoided.

What’s a deceptive commercial practice?

They are defined by the European Commission as practices that include elements that can mislead the consumer.

More precisely, they either make consumer confuse this product with the product of a competitor, or gives the consumer incorrect information about some characteristics of the product or service.

A practice can also be deceptive by omission: this basically means that you didn’t mention information that is critical for deciding whether to buy the product or not.

What’s the risk of using a deceptive commercial practice?

Individuals can have to pay a fine of up to 300 000€, and have to spend up to 2 years in jail, while companies can have to pay up to 1 500 000€ in damages. On top of that, you can be forbidden from being able to practice this activity again.

As you can see, as far as the law is concerned, this is quite the serious matter. As such, be careful when you commercialize your product!