France returns as one of the most attractive countries in the world

Business attraction

Each year, EY examines countries across the world to determine which ones are the most attractive for business, and in their 2018 report, France did amazingly well.

Over 1000 investment projects

In 2017, foreign companies and investors announced 1019 investment projects in France. That’s a lot more than in 2016, and now, France is reaching similar levels to the UK (1205 projects) and Germany (1124 projects).

Over 1/3 investors think Paris is the most attractive European city

With 37% of the investors, Paris has become the single most attractive city in Europe, in Front of both London and Berlin. Undoubtedly, London is suffering from the uncertainty surrounding the Brexit in this case.

Long-term optimism

For 55% of investors, the attractiveness of France is only going to get better over the next 3 years. Not only is that better than for Germany and the UK, but it’s also miles better than the previous year, where only 27% believed in France’s long-term potential.
Clearly, the wave of (somewhat controversial) reforms initiated by the new French president Emmanuel Macron seems to be effective.

The one negative: jobs

These investment projects are only going to create about 25 jobs on average, which is only half as much as the European average.

Though, given just how many investment projects there are, it’s safe to say that the economic future of France is looking bright.