Business insights and articles written by our team of world-class professionals
Running a company is hard. Every day, you have to make decisions that could spell the end of your company, and nothing’s there to help you choose the right option. And yet, by doing this one thing when creating your company, you would have a clear guideline when making these decisions, and you could save both your company and your sanity.
Look, we get it. You’re about to start your business, you’ve got a ton of things to do, and you’re eager to move things along. Why should you spend some of your precious time to do a market study when you already know the market like the back of your hand?
When creating a business, you have a lot of things to take into account. As such, it’s very easy to forget some little things, even if they’re sometimes essential for the survival of your company.
The marketing mix Marketing mix refers to the four means of action you can use to gain customers. These are: The product, The price, The
The different methods of communication The main purpose of communication is to make your products and your company known, and to render public the positioning
Business strategy for your French business To develop a business strategy is to make two choices, namely: To precisely target the potential clientele To choose
The benefits of a market study You know what they say, “Forewarned is forearmed”. And yet many people do without a market study, saying: “I
The top 3 opportunities for your new business Our world is changing, and with digitalization, climate change, the collaborative economy and the phenomenon of globalization,
