In short, the Initial Funding Plan is the lifeline of your company for the first years of activity. “How will my business grow?”, “What investments should I do?”, “When should I do them?”, “Where am I going to find the budget to make them?”

If you’re starting a business, you’ll probably want to ask yourself the following question: “how much do I need to sell before I make money?”

The estimation of the projected turnover is where the market study and the establishment of the provisional accounts meet.
Project promoters are often tempted to simplify this step by only taking into consideration the estimated costs of the company.